- MSc, Gold Medalist
- Published deep learning researcher
- Former CTO, UK-based SaaS company
- Claude Partner
Hassan Sid is the co-founder and CEO of TechEmulsion, a 30+ person software team that builds AI-native products for clients across the US, UK, and Australia. Under his leadership, the team has shipped more than 25 production systems across voice AI, retrieval-augmented generation, SaaS platforms, mobile apps, and workflow automation.
As CEO, he runs the full business, not just the technical side. He sets company strategy and positioning, building the sales and marketing engine across outbound and inbound channels, owning the P&L and margins, and leading a cross-functional team spanning engineering, sales, QA, DevOps, product, and HR.
His technical foundation is deep: he holds an MSc and graduated as a gold medalist, published peer-reviewed research in deep learning, and worked in computer vision with architectures like U-Net and YOLO. Before TechEmulsion, he was CTO of a UK SaaS company and a research and development engineer. He stays hands-on today, still building in Next.js, Supabase, FastAPI, React Native, LangGraph, and n8n.
TechEmulsion is an official Anthropic Claude partner. Work from his team includes building AI systems and SaaS like GetProspecter for LVRG Ventures, DigitaComms, The Meatery, Aiora, Good Food Project, BambooVPN and more.
Areas of Expertise
- Strategy
- AI
- Product
Published Articles
Articles by Hassan Sid
AI Engineering
How to Design an AI Automation Architecture for a Growing Company
Start your AI automation architecture with one measurable workflow and keep knowledge, approvals, and job records outside the agent. Then add custom code only when your tools can't enforce a rule.
November 7, 2026 · 18 min read
AI Engineering
Can Multiple AI Agents Collaborate on Complex Projects?
Yes, multiple AI agents can collaborate on complex projects when each owns one job and passes checked work to the next. Most agency workflows need one agent plus plain code before they need several.
October 26, 2026 · 18 min read
Business Strategy
GoHighLevel AI Automation: What to Build on Top and What to Leave to GHL
GoHighLevel should own assignment, follow-up, calendars, and pipeline stages. Custom code earns its place for external data checks, duplicate prevention, and handoff rules GHL cannot enforce.
October 23, 2026 · 18 min read
Software Founders
How to Take a Lovable App to Production Safely
Audit RLS, exposed keys, backend functions, and storage before customers arrive. Prove each fix with direct API tests, the way Tech Emulsion hardens Lovable apps.
October 20, 2026 · 16 min read
Business Strategy
Top Marketing Automation Tools Compared: HubSpot vs Salesforce vs Marketo
HubSpot, Salesforce, and Marketo compared by an agency that implemented two of them. The real difference is who owns the platform after launch.
October 15, 2026 · 13 min read
Business Strategy
What Marketing Tasks Can AI Agents Fully Automate? Lessons From Five AI Employees at One Agency
AI agents fully automate marketing tasks with clear inputs and cheap-to-correct failures, like weekly reports and lead follow-ups. Ad spend, pricing, and client messages still wait for a human.
October 13, 2026 · 13 min read